The Connection, Inc Blog

The Connection, Inc has been serving the New Jersey area since 1992, providing IT Support such as technical helpdesk support, computer support and consulting to small and medium-sized businesses.

Why You Need to Be Certain You’re Using Licensed Software

Why You Need to Be Certain You’re Using Licensed Software

Using pirated software or abusing your software licenses for your business is heavily frowned upon. However, many software companies, in an attempt to protect their products, have unleashed a practice that can actually reward those who let it happen in the first place.

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Overburdened Business Owners Should Consider Managed IT

Overburdened Business Owners Should Consider Managed IT

It’s no secret that a business owner has more than enough to deal with, regardless of that business’ size.

Whether the business has 10 employees or 100, the business owner has to deal with the stress of managing the minutiae of everyday operations, along with any other issues that may pop up. As one might assume, financial concerns can contribute considerably to that stress.


For instance, an owner needs to keep their finger on their organization’s budgetary pulse so they can be sure that cash is flowing as it should be--not just in, through invoices and bills, but also out, through payroll and operative costs. These matters must all be tracked to ensure that the business’ finances are all in order. It wouldn’t be very helpful if a business’ power was shut off, which is precisely what would happen if the electric bill went unpaid.

There’s more to managing a business than just the financial aspects of it--a business is made up of employees who will seek out leadership from their employer, the business owner. An owner needs to walk the fine line where they are seen as a resource for employees to turn to, but also as a motivator for these same employees to remain focused on the task at hand. There also needs to be an effort on the part of the owner to keep their employees happy, comfortable, and engaged, as this will help benefit the staff’s collective productivity.

Those employees who seek to excel will need to be provided with the opportunity to grow professionally, while underperforming employees will need to have their behavior analyzed so that the issue can be identified and resolved so that company time and resources aren’t being wasted. These matters commonly travel up the chain of command to reach the owner, especially if an employee’s poor performance becomes a Human Resources issue.

Of course, a business can’t function without its clients, and so that is another area that an owner must devote their attention to. A business exists to provide goods and/or services to their clientele and customer base, and in order for the business to do so, there should be a culture of respect and professionalism when dealing with clients. It is a business owner’s job to encourage that kind of environment, observing that business processes are followed and promises are fulfilled post haste.

Additionally, a modern business will need technology in order to properly function, which in turn needs to be maintained so it remains in secure operation. To keep these maintained, an owner needs to make sure that their resources are all up to date and accounted for, all patches and security updates applied, and that their backup solution is tested.

Lastly, a business owner has a life outside of the business to attend to as well. Familial responsibilities and private matters come in and create friction that will often seep into the workplace, and vice versa. Totaled up, that’s some considerable pressure that the manager has to contend with.

The Connection, Inc can help to relieve some of that pressure by managing your organization’s IT on your behalf. That way, you can go about business, secure in the knowledge that your IT will be ready to enable your success, with the support you’ll need if things don’t work out. For more information, give us a call at (732) 291-5938.

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Tomorrow’s IT: Why Managed Services are Crucial in 2019

Tomorrow’s IT: Why Managed Services are Crucial in 2019

Technology has fundamentally altered the capabilities of businesses. Cloud computing has provided access to enterprise-strength computing at small business costs, and now IT providers are more able to provide value than simple repair-and-replace services. The name of the game is value, which is why the value-driven IT services of tomorrow are here to stay.

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A PSA PSA: Build a More Efficient Business

A PSA PSA: Build a More Efficient Business

In order to build a profitable business, productivity has to remain consistent. If your business offers a service, and you are having a hard time managing all its moving parts, professional services automation (PSA) software may be right for you. Today, we will give a quick overview of what exactly a PSA is, and how it can serve as an extremely useful tool for businesses who operate in the professional services space.

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Don’t Make the Solutions More Complicated Than the Problem

Don’t Make the Solutions More Complicated Than the Problem

The act of “yak shaving,” also known as “bikeshedding,” is a specific kind of procrastination that can hold you back from getting the most out of your workday. This week’s tip is dedicated to explaining what this nonsensical phrase means and why it’s beneficial to keep your employees on track.


What Does Yak Shaving Have to Do with My Business?
Yak shaving is just another way to define semi-defensible procrastination. It uses the following scenario to make its point: you need to complete a proposal, but you might be tired from a long day of work, making concentration difficult at best. You start to look into the best kind of coffee to get into a productive mindset, and your research yields potent results. The best coffee beans in the world come from a remote island, and they can only be harvested by a yak. So, now you need a yak. You take a trip to the Himalayas to acquire said yak, but the yak can’t take the temperate climate of the island with the coffee beans. In order to bring the yak to the island, you’ll have to shave its long fur off. Once that’s been done, you can take that yak to the island, harvest your coffee beans, and brew that perfect cup of coffee for flawless productivity to finish your proposal.

Basically, it takes a normal problem and uses a ridiculous and overly elaborate method to resolve the issue, but this in itself creates complication to get away from doing the less desired task. Everyone has been in this position before, where a particular task is so unappealing that they would do anything to get away from it, but the fact remains that the task needs to be done, whether you want to do it or not.

How to Identify (and Overcome) Your Hairy Yaks
The first thing to do if you think an issue like this arises is to notice how you tend to react to them. Consider all of the tasks you need to complete; how many of them actually have to be done to reach your ultimate goal? There’s no doubt that looking for excuses will lead to procrastination rather than productivity.

Imagine all the time spent earlier looking into the yak and the island with the coffee. What if you invested all of that time and energy into completing the task? Instead of wasting time, you could have already completed the task, rendering the need for the yak obsolete. Granted, the problem-solving skills you’ll acquire might seem valuable, and they are to an extent, so it’s not a complete waste--just not a great choice in the first place.

Think of the Task as an Investment
Time is money, and time-consuming tasks can be a waste if they aren’t being handled as well as possible. Think about it like this; you’ve already invested a considerable amount of time and effort into one solution, so why not simply go all the way with it and finish it, if the alternative is to waste even more time?

Overall, you need to remember that successfully completing a goal should outweigh the frustration of having to do it. The results are what matters primarily, but if you have only been working on something for a couple of moments, don’t be afraid to change it up.

The technology you use will play a considerable role in the way you complete a task. To learn more about how you can use it to benefit your business, reach out to The Connection, Inc at (732) 291-5938.

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Managing Millennials May Be Challenging, But Worth It

Managing Millennials May Be Challenging, But Worth It

Generation Y (or Millennials, as they are more commonly known) have a rough reputation in the business world. Whether they’re being blamed for the death of entire industries or mocked for their fondness for avocado toast, it isn’t often that millennials are taken seriously - especially in the workplace. However, if nurtured correctly, this group has the potential to produce some of your top performers. Here, we’ll get into how to do so.

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How to Create Cybersecurity Policies for Your Company

How to Create Cybersecurity Policies for Your Company

If you’re in business today, there are three words that are critical for you keep in mind: Cybersecurity. Is. Important. As such, every business needs to have taken the time to put together a cybersecurity policy--a set of guidelines that instruct the business how to proceed with the highest level of security possible. We’ve taken the liberty of suggesting a few guidelines for your business to follow as you do so.


Establish Definitions 

When you’re putting together a cybersecurity policy, there cannot be any uncertainty in what you are referring to at a given time. It is important for you to make it clear: if one of your policies references a “cyber incident,” what kind of situations could that apply to specifically?

This makes it imperative that you clearly establish what certain terms you use in your policies refer to, relatively early on. Take the “cyber incident” example: does that refer to an attack by a cybercriminal, or does it refer to an internal mishap or equipment failure. If it does refer to an attack, does it describe a limited scope, or do all attack vectors (phishing, man-in-the-middle attack, et al.) fall under its umbrella?

Remember, the person referencing this document will be a relative layman, so you need to make sure that these definitions make it clear to them what situation they are encountering and how to proceed.

Establish Processes

When you are putting together a cybersecurity policy for your business to follow, the fundamental idea is to make sure everyone is on the same page in the event of some major issue, event, or need. Therefore, you need to make sure you create standards that apply to a variety of circumstances, such as the need for remote work to take place, what qualifies as acceptable use of the Internet, and the modern demand for improved passwords and other forms of authentication. You also need to remember that various regulations and other compliance requirements could come into play, and adjust your standards accordingly.

As you document them, these procedures themselves should include:

  • What protections are in place (and what they protect against)
  • What backup policies are in place
  • What the updating/patching process looks like regarding your protections

... among other key pieces of information that would come in handy if recovery from a cybersecurity issue was ever a concern.

Establish Accountability

Once your processes are devised, refined, and finalized, you need to make sure that they are properly documented and that your staff is trained to follow them… otherwise, the effort you made to put them in place is rendered redundant.

The importance of this particular aspect cannot be emphasized strongly enough. In fact, part of your new policy should address how much harm an employee can do to the business’ well-being and outline how your employees need to conduct themselves as they go about their work. There are many ways that you can--and should--do so.

Education is going to be key, of course, as your established protections will only do so much if one of your employees doesn’t recognize a threat when presented with one. Phishing is incredibly popular for a reason.

Just as important is to keep in mind that accountability can often be shared, especially when a cybersecurity issue has transpired. Sure, an employee may have fallen for a phishing scam, but could that have been because the training they received to avoid them was inadequate or outdated? When was the last time you held a training session? In order for your business to properly secure itself against threats, the whole business must be involved.

The Connection, Inc can get involved, too. Our professionals have the experience needed to ensure that your business has the security it needs, with the policies in place to support that security. Find out more by giving us a call at (732) 291-5938.

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Small Businesses Face Hard Work Getting Back to Normal

Small Businesses Face Hard Work Getting Back to Normal

It isn’t exactly business as usual, but things are beginning to resemble the reality we all knew before COVID-19, thanks to the use of cloud services as a means to continue processes while social distancing is still in play. However, some businesses may still be reluctant to embrace them.

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Promoting Profits: Collaboration

Promoting Profits: Collaboration

With most businesses looking to control costs, their decision makers need to find innovative new ways to do business. One way that many firms can increase productivity without raising costs is to promote a culture of collaboration. Today, we’ll take a look at some of the useful technology that businesses can leverage to improve their output.

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Businesses Always Battle Risk

Businesses Always Battle Risk

The way that an organization handles risk is a big deal. Despite being born out of opportunity, opening a business itself can be looked on by many a major risk. As a result, every business should be looking to manage their risk. Today, we take a look at the role risk plays in business, and how IT, for all its benefits, carries with it some risk.

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Should You Outsource Your IT Project’s Management?

Should You Outsource Your IT Project’s Management?

Any project manager will tell you that there are countless issues that can get in the way of a successful implementation. To nobody’s surprise, business technology can aid project management by streamlining operations and making the entire process much easier for everyone involved. We’ll dig into the details about how project management software and value-based managed IT services can help you complete projects on-time and on-budget.

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Small Businesses Face Challenges in 2018

Small Businesses Face Challenges in 2018

The modern small business will face several challenges in 2018. The world is changing, and with it, so is business. For many small businesses, this can either be looked on as the opportunity they’ve been waiting for, or, it can be viewed as the beginning of the end. No matter what situations you are faced with this year, understanding what problems your business faces, and how to solve them is imperative to your small business’ success.


In the technology world, 2018 will be more about utilizing innovations to the technologies that are already available rather than deploying newfangled technologies, as many small businesses focus on revenue generation rather than simply cutting their technology costs. Chances are your organization already takes advantage of many of today’s most cost-prohibitive technology trends. Whether or not you are using them properly will ultimately be the difference in meeting your yearly projections. We take a look at some of the most compelling variables a small business owner needs to consider in order to take their business in the right direction.

Running a Smarter Business
While 2017 was a good year for the small business, many smaller organizations fall into the trap of not focusing on revenue generation; setting their sights on sustainability rather than success. If your business has been around the block a bit, you may be comfortable with the “business as usual” approach. You may be surprised to know that by changing the way you approach certain core strategies, you can initiate greater revenue generation and stop focusing so much of your time and effort on practices that aren’t effective and just hold your business back.

Cost cutting initiatives have been all the rage for the past several years. Many businesses utilize outsourced services such as cloud computing, print services, and staffing agencies to reduce their capital expenses. This strategy is sound--it provides an organization with more upfront capital--allowing for more a targeted approach at projects that can spur on revenue generation. The issue is that by not making ANY true capital investments, you are likely paying more.

One way to improve your business’ position is to consider the value you get from recurring services. A service like the one The Connection, Inc provides, where you can see an immediate return on your recurring investment, is valuable, and rare. There are some services, however, that don’t provide a rapid or sustainable return, and by paying more up front, you could actually mitigate cost that adds up over time. Paying for software you barely use per month may seem affordable if you look at the operational cost, but in true capital, renewing a yearly license for a single copy of the software may actually save you money.

As far as the revenue generation problem goes, there are two solutions that are available to every business that, once implemented, are likely to provide a solid ROI. The first is analysis. Your company generates a lot of data, and much of that data is relevant in the context of making better business decisions. Business intelligence, that is the structured analysis of warehoused data, can provide some very useful answers. Consider that your operational data, data about staff effectiveness, data about your marketing and advertising initiatives all hold in them a small piece of truth about the way your business operates. By gaining a more comprehensive understanding of how your business functions, you can make better strategic and operational decisions.

At The Connection, Inc, we are just starting to understand how to help our clients run smarter businesses. Since profit margins and returns on many goods have shrunk significantly over the years, businesses have looked to services to fill in the gaps when they don’t have the capital to undertake major investments for staff, technology, or otherwise. Today we can set up a data warehouse to store all the relevant data so that you can use automated analytic software to crawl the data to get the truth about how your business functions, and what to do to boost revenue generation.

The second is sometimes looked on as an antiquated strategy; but, in the information age it remains as true today as ever. Invest in your people. It’s simple, the better your people enjoy working for you--the more they see your sacrifice and hard work--the more they have reason to be proud to have their job with your organization--the better your company will function. While we push automation every day to help you get more out of your company, you won’t get anything out of it if you view your employees as a hindrance. Think about it this way, your people are your biggest expense, and as a result, should be your biggest priority.

With the technology that is coming, this tried-and-true method of running a smarter business is going to be tested. Many larger enterprises have begun utilizing automation, machine learning, and artificial intelligence in an effort to provide higher returns for their investors. It’s only a matter of time before small businesses around the world will be using the same technologies to try to turn a penny into a nickel. While there are some jobs that can be eliminated with these technologies, there will be different jobs created through the use of them. With automation beginning to redefine the job market, independent workers will be in demand to fill in the gaps. So, while these jobs have less definition, the need for hungry, happy workers will be there for as long as goods and services are produced.

To get your staff working the way you need them to work, you have to invest in them. Here are three ways you can run a smarter business by getting more from your staff:

  1. Improve retention - Onboarding new workers is expensive and time-consuming. It puts a strain on almost every part of your business. Small businesses often can’t pay their workers the same rate that a major corporation might, but they can provide them with more value. By investing in training/professional development, benefits, and other courtesies, people will want to work for you and won’t be continuously looking for a way out.
  2. Improve morale - If your workers are stressed out, you can see it immediately. How do your workers interact? Is there a buzz in your place of business, or is it silent? A silent workplace is great if you run a public library, but if you run an office the lack of noise is deafening, and a telling symptom of people just waiting to punch out for the day. Most people may work for the paycheck, but if they are working for the weekend, you need to make an effort to boost morale.
  3. Two-way Loyalty - Many small business owners demand loyalty out of their people, but refuse to reciprocate. There is nothing that will make a worker throw in the towel faster than a lack of loyalty. Very few people prosper in an unsupportive environment. To keep your workers in a productive mindset, make them realize that you are working together for a common goal, not just working for you.

Getting smarter about the way you do business doesn’t start with technology, and doesn’t start with capital, it starts with a dedication to do the right thing for your clients, for your staff, and for the myriad of other people that depend on your business. If you handle your staff in the right way, it will provide you with the largest ROI of any investment you can make this year, and any year.

Learn Where You Can Compete and Where You Can’t
Many of today’s small business owners look at their more-successful competition and try to emulate the practices that have made them a success. The fundamental problem with this strategy would be that you are in competition with these companies for revenue, and by doing things the same way as they do it doesn’t set your business apart from them. That being said, there is are reasons that the company you are setting out to emulate is having success. By copying your competitors’ best features, you could create some space in even the most saturated market. Whether they boast superior brand recognition, have superior customer service, are superior at fulfillment, etc. you have to know your place in your market. In fact, many experts consider the act of finding your niche inside of your target market to be one of the largest differentiators to achieving success for a small business.

Consider your smartphone for a minute. You decide to start a company to make smartphones. Chances are you aren’t going to compete with the Apples, Nokias, and Samsungs of the world. So, while it stands to reason that you may want to abandon your plan altogether, you start looking at the data and there are no phones made specifically for doctors. If you deliver on your promises and create a device that works for the needs of doctors, there is a chance that you can compete within that niche market, while not really competing at all in the larger market at all.

Anything you can do to deliver your goods and services to the most people should be the aim, but be cognizant that by setting your sights too high, you may just be putting your company in a perilous predicament. You need top tier customer service, a trustworthy product that you stand behind, and a plan on how to get your product to your consumers if you are going to compete in any market. Find your differentiator and exploit it.

2018 is another year where technology will be in the mind’s eye of every business owner, but to find success by using technology, you have to apply it in the right way. For more information about business technology, how to stretch your IT budget properly, or any other technology related subject, call the IT professionals at The Connection, Inc today at (732) 291-5938.

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Tip of the Week: Don’t Let Work Ruin Your Friendships, or Friendships Ruin Your Work

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As a business owner, you walk a fine line between boss and friend. While you want to be approachable and have a company culture that’s friendly, you can’t have your employees be your closest friends. Being too close to your staff will blur your authority, breed favoritism, and make it difficult to fire people; but not being friendly will make for a cold working environment. How do you manage this social dynamic?

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What Backsourcing Your IT Looks Like

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If you’re looking to save some money on IT, outsourcing your company’s IT services is a simple and effective method. This concept has grown tremendously over the past several years, and the saved expenses are one of its biggest attractions. However, businesses sometimes decide that it might be time to backsource their IT.

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The Connection, Inc. Celebrates 32 Years as a Trusted Technology Provider!   Since our founding in 1992, technology and the way we operate and do business has changed a lot. Companies that have adapted and aligned themselves with ...

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The Connection, Inc
51 Village CT
Hazlet, New Jersey 07730